Ares Pro

FIR, Italian company specialized in bike wheel manufacture, has recently launched on the market Ares Pro, innovative model in aluminum that is meant to become one of the flagships of the company.
We have already spoken about the presentation of this wheel during Cosmobike Show; here you will find some more details about this product!


The Ares Pro wheel is the perfect combination of tradition and innovation, as it includes all the features that characterize the FIR bicycle racing wheels, i.e. quality and attention to details (all the wheels by FIR are hand-assembled in Italy), but it is also the result of a thorough research towards innovation and continuous improvement. The FIR team of experts ensures a thorough control which is meant to reach high levels of performance and reliability.

Details of the new bicycle racing wheels

The Ares Pro wheel stands out for some details in particular: first of all, the new aluminum rim with 17 internal channel, a very interesting element that ensures a great comfort and an enviable robustness. Secondly, the Zero hub, which has been conceived to ensure a greater torsional stiffness (about + 10%), also thanks to a larger flange.
Thanks to these peculiarities, Ares can be considered as the ideal product for cyclists that are searching for a wheel that can improve the performances of their bike at an affordable price.

Special offer

This product is made even more desirable by the special offer that FIR has decided to dedicate to its customers: in addition to a reduced price, FIR will give the official FIR uniform (dungarees and t-shirt) for free to all those who will buy the new wheel model.
If you are looking for a hand-made and high-quality latest generation wheel, the Ares Pro model is perfect for you!